As part of the new strategic direction for Resurs, Resurs is now signing an agreement with Jula on financing solutions for both private and corporate customers. This collaboration with Jula also includes a corporate part, which shows a strong market demand that aligns with Resurs' broadened focus towards companies.
Resurs has a long-standing and solid background within retail, and the relationship with retailers is deeply embedded in the company's DNA. Through its focus on both private and corporate customers, the agreement with Jula means a decisive step in the new, strategic development that CEO Magnus Fredin has initiated for Resurs.
– We are proud to now sign an agreement with Jula, which is one of the Nordics' leading retailers. We will be able to offer a product at the forefront for both e-comm and physical stores. It is gratifying that with this collaboration we are also building the foundation for our future B2B offer. We see with this a very good opportunity to further develop our commercial offer and create additional possibilities for profitable growth, says Magnus Fredin, CEO at Resurs.
Jula is the family business that has grown to be one of the largest chains in the Nordics today. The collaboration with Resurs includes financing solutions for 128 department stores in Sweden, Norway, and Finland. Resurs will offer flexible financing solutions for both private individuals and companies, both in physical stores and in Jula's e-commerce.
– We are very satisfied with the deal and feel secure with Resurs. A serious and reliable actor who ensures a good product going forward for our customers, says Magnus Sigurd, Business Development Director at Jula Holding.
The customer experience is based on tailored solutions which, among other things, create good opportunities for self-service. For example, with the help of digital tools, customers will be able to easily check their available credit before purchasing an item. Customers are also offered a 60-day invoice without fees or interest.
The rollout of the financing solutions takes place successively and begins in the second half of April.
CONTACT FOR MORE INFORMATION:
Resurs: Måns Renntun, Chief Communication & Marketing Officer, +46-709-849620, mans.renntun@resurs.se
Jula: Magnus Ljung, Communication Manager, +46-511 680 45, magnus.ljung@jula.se
ABOUT JULA
The Jula Holding Group, with operations in Retail, Real Estate, Finance, Logistics, Hotels and Environment/Energy, has its headquarters in Skara, Sweden. The group has around 4,500 employees and in 2022 the group had a turnover of just over SEK 10.7 billion.
The retail company Jula is the origin of the group. Jula offers handy people a wide and carefully selected range of products for the home, garden, and leisure at low prices. This is offered via a strong e-commerce and a total of 139 department stores, 68 in Sweden, 43 in Norway (incl. Straume and Furene), 20 in Poland and 8 in Finland.