Resurs’ operations are divided into two business segments, based on the products and services offered. The Payment Solutions segment comprises the retail finance, credit cards, and B2B areas and Consumer Loans. There are important synergies between the business segments with the customer database as a common denominator, each segment develops innovative products and services that meet specific customer needs and market conditions.
The core of Resurs’ business model is the services offered to retail partners in the Retail Finance business line. Attractive payment and financing solutions for both online and offline stores build customer loyalty and increase the repurchase rate. Added value is created for consumers since they can balance income and expenses during a life cycle.
Today Resurs’ customer database contains over 6 million customers. The majority of whom first encountered Resurs via retail finance. The large customer database provides opportunity for cross-selling the Group’s other offerings.
Resurs’ strategic framework
Resurs is acting in a time when the market and society are undergoing extensive change, which also means that the industry as a whole is facing stronger external pressure regarding responsible credit lending. Modern-day customers have different expectations and requirements for us as a bank than in the past, and these are the foundation of our strategy, and transformation as we create a modern, competitive, and sustainable Resurs.
Our strategy consists of three focus areas:
Today, the technical development in the financial industry is exponential. With for example the investments in the banking platform, that we are making as part of our strategy, we will be able to offer fantastic state-of-the-art products. We will also be able to deliver a world-class customer experience.
State-of-the-art customer experiences are critical to creating competitive offerings – for both partners and customers – and thereby surviving ever stiffer competition. We must and will include insights about customers in everything we do, and we will make decisions in the organization more data-driven.
Last but not least: we work together. We are in the process of bringing about a cultural transformation in the company, where we want employees to feel they have the opportunity, energy, and courage to contribute to our strategic transformation.